In late October 2017, another photograph by Antonion Guillem was discovered on Shutterstock in which the roles were reversed, depicting a man's girlfriend looking lustfully at a man passing by (shown below). On August 29th, NY Mag published an interview conducted by Guillem with the models from the photo. In late August, photographer Antonio Guillem gave several interviews about the photograph to various news sites, including Wired and The Guardian, in which he revealed he didn't known what a meme was until recently. Later that day, Twitter user added a photo to the same series as featuring the two women being together with the implication that they got together (shown below). On August 24th, Twitter user posted a tweet featuring a similar scenario, but instead showing the two women from the series getting closer to each other with the man being blurry in the background. As of August 25th, the post gathered over 47,500 notes. Klubbhead added a reply to his post the next day, showing a photo of the man annoyed at his partner's shopping habits alongside 2 series of stock photos from the set with the first showing the initial man and woman being a happy couple once (shown below, left) and the latter showing them all 3 being together with the implication that they all had intercourse together eventually (shown below, right). On August 22nd, Tumblr user klubbhead posted a compilation of similar photos from the series, featuring the man looking at the same woman at various instances with at the end showing his romantic partner in disstress and questioning why she didn't dump him. The video received over 533,000 likes in 3 weeks (shown, below).Īs the popularity of the stock photo started to spread, people discovered similar stock photos in the series with the same actors in various scenarios. The specific street's name is Carrer Nou, 31. On December 29th, 2022, Rainbolt uploaded a video on Instagram showing the location where the photo was taken. In March of 2018, Slate cited it as one of the memes most influential to the spread of the Object Labeling trend of the late 2010s. In the coming days, several posts about the meme format were submitted to /r/MemeEconomy. Within 24 hours, the post gained over 31,200 points (93% upvoted) and 130 comments on /r/me_irl. On August 21st, Redditor danikger submitted a captioned version of the photo in which the man looks back at the 2017 solar eclipse while being stared at by "scientific evidence supporting the dangers of staring at the sun" (shown below). On August 19th, Twitter user posted the stock depicting the man staring longingly at "socialism" while "capitalism" looks on (shown below, right). Within seven months, the post gained over 28,500 likes. On February 23rd, 2017, Instagram user posted the image with the caption "Tag That Friend / Who Falls in Love Every Month" (shown below, left). The creator of Phil Collins meme has since stated that they were inspired by the political meme page "Siyasettin," who's earliest available version was posted on January 30th, 2017, as well. On January 30th, 2017, the Prog Düşmanlarına Verilen Müthiş Cevaplar Facebook page posted the image with captions identifying the man as Phil Collins peering pop music while prog music looks on (shown below, right). According to a post published on the Meme Documentation Tumblr blog, the earliest known captioned version of the photo was submitted to a Turkish Facebook group at an unknown date. On November 2, 2015, the source image, taken by photographer Antonio Guillem, was posted on the stock photo database iStock under the description "Disloyal man with his girlfriend looking at another girl" (shown below, left).
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